Douyin,Happy and Gay (2021) Hindi Web Series the Chinese version of TikTok, reported a 256% increase in gross merchandise volume (GMV) for local life services last year, attributing the surge to its robust efforts in the local lifestyle sector. Douyin now proudly hosts over 4.5 million offline merchants, encompassing restaurants and lifestyle activity providers, spanning across more than 370 Chinese cities. This information was disclosed by Douyin on its official WeChat account on Wednesday. Additionally, in 2013, transaction volume completed during livestreamings witnessed a remarkable 570% growth from the previous year, while total sales generated from short videos saw an 83% increase compared to the prior year.[Douyin, in Chinese]
